Post by account_disabled on Dec 12, 2023 16:36:12 GMT 5.5
There the online penetration in the food market is about 20%. This means that online in Romania has great potential and we see how it contributes to a strong growth in the food market and the segment is quite dynamic, we see many movements in the market in this area." added Andrei Popescu. Project Freshful came as a solution to people's need to order fresh food online with fast delivery.
It is a unique model in Romania in that it operates as an independent online supermarket and delivers from its own stock, with its own fleet of temperature-controlled cars. "We are an online hypermarket, meaning Job Function Email List from 15,000 products upwards, about 3 times as much as a corner store or an average supermarket, products that are found in our cold storage, near Bucharest. It is strategically positioned.
That we can quickly reach almost any part of Bucharest. And it's not just about products - mostly food, but we also find non-food products - it's also about a relatively new concept on the Romanian market. It's about the "inverted pyramid" - so we have both the mass market products, the brands that everyone knows, and the exclusive products that are at the top of the pyramid, products that you would normally make an extra effort to buy.
It is a unique model in Romania in that it operates as an independent online supermarket and delivers from its own stock, with its own fleet of temperature-controlled cars. "We are an online hypermarket, meaning Job Function Email List from 15,000 products upwards, about 3 times as much as a corner store or an average supermarket, products that are found in our cold storage, near Bucharest. It is strategically positioned.
That we can quickly reach almost any part of Bucharest. And it's not just about products - mostly food, but we also find non-food products - it's also about a relatively new concept on the Romanian market. It's about the "inverted pyramid" - so we have both the mass market products, the brands that everyone knows, and the exclusive products that are at the top of the pyramid, products that you would normally make an extra effort to buy.